About the Author

Brian Pasch, Founder of PCG Companies, built his business insights and strategies with a foundation of over 25 years in Information Technology and Marketing leadership positions. His career experience ranges from the public sector and Wall Street to multiple successful private enterprises.

Fresh out of Rutgers University in 1984, he published his first book and software package. Since then, he has been recognized as a builder of world-class data warehousing models, a creator of award-winning search marketing strategies, and the highest rated Internet Trainer in the automotive industry.

Recognizing a shift in corporate advertising spending, Brian founded PCG Digital Marketing in 2005 to assist growing companies with digital marketing.

In August 2011, Inc. Magazine named PCG Digital Marketing the 192nd Fastest Growing Private Company in the United States. PCG was also ranked in the Top 10 Fastest Growing Private Companies in New Jersey, where PCG is based.

PCG serves many industries, but their largest by far is the automotive retail industry, where they serve thousands of car dealerships across the U.S., Europe, Mexico, and Canada.

Brian is an avid writer and blogger, and his commentary on Automotive Digital Marketing can be easily found across the web. In 2012, he founded PCG Consulting to provide vendor-neutral advice to business leaders looking to create a comprehensive marketing strategy that includes the latest opportunities in traditional, digital, and social media.

In 2015, PCG Research was founded to create and publish trusted product reviews and industry research to help the dealer community. PCG Research is now the gold standard for dealer advocacy and education.

Brian is an active speaker at automotive industry conferences, 20 Groups, and digital marketing workshops. His popular training programs position him an in-demand speaker with elite flying status.

BOOKS BY BRIAN PASCH

Brian has published five books to date, the first being in 1984 with Prentice Hall.

In 2011, Brian collaborated with Tracy Myers and a dozen automotive industry experts to write Unfair Advantage. The book provides guidance to automotive professionals who want to understand today’s marketing strategies to sell more cars.

It has chapters on SEO, SEM, Social Media, Vehicle Merchandising, Branding, Leadership, CRM Process, Direct Mail, Email Campaigns, Website Design, and more. Unfair Advantage is currently available for sale on Amazon.com.

In 2013, Brian published his third book in collaboration with Marc McGurren, Ed Shaffer, and Glenn Pasch. The book entitled Selling Cars in the Digital Age was created to meet the needs of dealers seeking to improve their Internet lead handling processes. It is available in paperback and as a PDF for electronic reading and distribution.

The book has received critical acclaim from the dealer community and is one of the most current guides for CRM utilization in the automotive industry. Chapters include recommendations for CRM templates, workflows, and consumer engagement strategies.

In August 2014, Brian released Mastering Automotive Digital Marketing. This textbook is a first of its kind for the automotive industry.

Mastering Automotive Digital Marketing includes the structure, responsibilities and strategies to empower every member of an automotive dealership’s digital marketing team, specifically designed for Dealer Principals, General Managers and Digital Marketing Managers.

In 2016, Brian published Swimming with Digital Sharks, a light-on-tech, HEAVY-on-action resource is designed to give managers the knowledge they need to defend against painful bites from the Digital Sharks looking to prey on their ad budgets.